Privacy

Updated October 17, 2026

Who we are

Naru is run by Michal Baram, its founder, in Israel. To reach us, email miki@trynaru.com.

What we collect

Your email address.

About your child, from you: their first name (if you give it), age, what they love, what they're working on, and when they usually practice.

Your time zone, so lessons arrive at a good time, and details of the ad or link that brought you here.

From Nana Naru's forms (our home page and episode pages): your email and the question your child wants Nana to explain. We never ask for your child's name there, and the forms are for grown-ups to fill in.

While your child plays: a random code made on that device (never linked to a name), which games they played, time spent, which questions were hard, how many days they played, the type of device, and their thumbs up or down on a bonus game. We save this without your child's name. Their progress is also kept on the device, so the next lesson picks up where they left off.

The lesson pages have no ads, no analytics and no cookies.

Your child's name in the lessons

Coach Sam says your child's first name in their lessons, and their first video opens with “Hey” and their name. The name comes from your family's lesson link, not from our servers. If you'd rather see it only as text, reply to any email and we'll turn the spoken name off.

Your child's lessons, voice clips and video sit at private web addresses that aren't listed anywhere. Anyone who has your lesson link can open them, so share it only with people you trust.

Why

To make and send your child's lessons, to tell you how they're doing, and to ask how Naru is working for your family. We may invite you to a short call; saying no is always fine.

To email you Nana Naru's episodes if you asked for them, and to make new episodes from the questions families send. An episode made from your question is public, but it never shows your name, your email or anything else about your family. If Nana answers your question, we email you a link to watch.

Who sees it

Only the Naru team and the services we use to run Naru: Google Sheets and Gmail store signups and lesson results, Resend sends us notices, Vercel hosts this site and the lessons, and GitHub keeps a private copy of the lesson files.

ElevenLabs makes Coach Sam's voice. It receives the words Sam says, which include your child's first name and game scores, and nothing else about your family.

We use Claude, an AI assistant made by Anthropic, to help build each child's lessons. It reads what you told us in the signup form.

PayPal handles payments for quests. We receive your email, the email on your PayPal account and your PayPal payment or subscription ID, never your card or bank details.

If you give us your mobile number, Twilio sends our text messages. Your number is used only to text you about your child's quests and results. We never sell or share your mobile number or your consent to receive texts with anyone for their marketing.

We never sell your details.

Ads and site analytics

We use Meta's pixel to learn which of our ads bring families here. When you sign up, Meta gets a scrambled (hashed) copy of your email and technical details like your IP address and browser, to match the signup to the ad. Nothing about your child is ever sent to Meta. If your browser sends a Global Privacy Control signal, we don't load Meta's pixel.

We use PostHog to see how people move through this site, including recordings of visits. Everything you type is hidden in those recordings, and we don't record the signup form. PostHog receives your IP address when you visit and uses it to estimate your country and city.

Children

Naru is for parents. We collect information about a child only from their parent or guardian, and we never ask children for personal details.

How long we keep it

If you ask us to delete your family's details, we do it within 30 days. If your child hasn't used Naru for 12 months, we delete their details.

Your choices

To see, change or delete your details, reply to any email from us or write to miki@trynaru.com, and we'll take care of it.